M&A: If You Buy It, You Integrate It.

Far too many acquisitions across industries, geographies and sizes fail to meet their post-acquisition targets. According to a commonly cited Harvard Business Review metric,  70-90% of acquisitions fail, in part, as a result of poor integration execution. We often hear of a high-priced acquisition within the Digital Marketing, Analytics, Content or Media sectors struggling and […]

Work From Home: Here Comes the Downside.

Before the lockdowns of the previous two years, we operated in a market for people’s time where their physical presence was usually required in expensive cities and/or difficult-to-reach places. Career roles were largely limited to the people who could be physically present and they paid local-equilibrium wages. The lockdowns were a shock to this balance […]

The Salad Days are Over – Part I.

The Salad Days are Over (For Many an Unsuspecting Agency) “They were my salad days, when I was green in judgment” Cleopatra (from Shakespeare’s Antony and Cleopatra) For all intents and purposes, the last decade has provided a remarkably strong and accommodating business environment for most marketing and digital agencies, especially for those that were […]

The Salad Days are Over – Part II.

“They were my salad days, when I was green in judgment”  Cleopatra (from Shakespeare’s Antony and Cleopatra) In Part I of this article, https://www.bravery.group/the-salad-days-are-over/ we introduced the idea that many digital agencies benefitted from the growth-friendly economic environment of the previous decade, but because revenues and profits were dependably growing, they never felt the need […]

Demystifying the M&A Process.

Being Acquired is a Substantial Undertaking. There is no getting around the fact that it takes a lot of effort to close an acquisition at attractive terms. Even when a good offer appears unsolicited, there is still an incredible amount of work required to get the deal closed, especially while avoiding a price dilution along […]