Bravery Group was selected by Empirical Path, a Google Marketing Platform Sales Partner (GMP) to serve as their Sell-Side advisors. This acquisition by PMG represents a significant investment in building attribution and measurement capabilities in support of their highly recognized performance marketing offerings.

“Bravery Group stands apart from many M&A advisors in that their roots and specialty is in the digital marketing space. They immediately understood our business and its drivers, but most impressively they understood our value proposition in today’s market. We felt that Bravery was our partner throughout the process and led to Napkyn Analytics receiving high levels of interest from world-class organizations. Ultimately, we proceeded to a smooth close with a company that has proven to be an excellent fit. There is no doubt that we are very happy with our decision to involve Bravery in our journey.”

– Nish Patel, CEO, Napkyn Analytics