Industry Expertise Always Said. Rarely Delivered.
Founded in 2021, Bravery Group (Bravery) is purpose-built for M&A, performance improvement and capital advisory across analytics, digital marketing, advertising and commerce companies. Bravery was quickly recognized for its depth of understanding of the martech and AdTech industries, its ability to define strategic synergies and deliver industry defining valuations. such pertinent insights require the knowledge that comes from global industry practice leads with decades of category experience delivering enterprise digital strategy, agency operations, agency leadership and participating in strategic exits. This leads to a value proposition that excites.
Bravery is the most contemporary advisory in the industry. Our approach to M&A and capital advisory incorporates the value of ecosystems, partnerships and strategic alliances. This leads to a valuation that satisfies the sell-side, global enterprise partners and buy-side requirements for transactions. Bravery’s model entails a seamless, proven process that achieves the key objectives of timely, focused and efficient transactions that deliver premium values.
When we talk about our network, we don’t simply mean a list of firms with “dry powder.” Instead, we look at our client’s orbit and identify the technology companies and alliance programs where our relationships are strong. These are the network contacts that will to lead to highly strategic acquisitions and when the acquisition is highly strategic, it’s highly valued.
Unless your organization is frequently active in the Mergers & Acquisitions market, it is unlikely that you have an in-house team to guide you through the arduous process of identifying, acquiring, and integrating the right target business. Investment Banks might only guide you through the buying process, while CPA firms will ensure there are no surprise liabilities, but little in the way of business validation.
Bravery not only guides you through the M&A process, but serves as a strategic partner in assessing the market and finding the right acquisition target. However, Bravery really stands apart from Investment Banks by ensuring alignment of goals and incentives in the deal structure and will remain engaged for the integration process.
The art of the buy-side is to determine the worth of the target company, in the face of optimistic projections by the seller and the murkiness of synergistic value. Our deep industry expertise helps vet these stand-alone projections, while ensuring the opportunities for leveraging the combined entity are fully considered. This specialized work is best conducted by industry experts like Bravery.
Identifying, acquiring, and integrating the right target business is a complex and often arduous process. Most organizations do not have an in-house M+A team to provide guidance through it all. Investment Banks might only guide you through the buying process. CPA firms will ensure there are no surprise liabilities, but little in the way of business validation. Bravery provides acquisition guidance but also serves as a strategic partner in assessing the market and finding the right acquisition target. Bravery then separates itself by ensuring alignment of goals and incentives in the deal structure are not merely self serving and remains engaged for the integration process.
A wise CEO once said this and we couldn’t agree more. There is a tendency of deal-makers to abandon the project once the deal closed, leaving the critical integration tasks to “someone else.” Integration is vital to our process and frankly its our mandate. Following this mandate guarantees immediate attention to post-acquisition detail that ensures a smoother integration and, ultimately, the swift realization of combination benefit. Bravery stays true to this critical mandate and will work with our Buy-Side clients to see that the promised acquisition benefits are given the best chances of being realized.
As a partner to some of the world’s largest SaaS companies and hyperscalers, Bravery is able to align the strategic alliances and ecosystems to ensure partners, Sell Side and Buy Side achieve their objectives through a process that typically entails four to six months. The model is highly repeatable and extensible because it’s enabled by our deep understanding of analytics, media, SaaS platforms, digital agencies and e-commerce solutions.
It’s why 70-80% of them fail (HBR). Bravery provides the perfect combination of strategic insights, support, and expertise in the M&A process. We serve as an in-house M&A team.